If Hillary Clinton is the Democratic nominee then I suspect that that Trump will win the U.S. Presidential Election, and he’ll do it by attacking Hillary from the left.
I’d very much rather see Hillary Clinton (or Michael Bloomberg) be our next president than Trump. The presidency needs a level-headed thinker who realizes that important problems rarely have simple/fast/perfect solutions, and whose instinct is to try to help people understand each other rather than picking a group to vilify (whether it be ethnic minorities or bankers).
However I think that people who think Clinton will easily beat Trump are making the dangerous assumption that the Donald Trump that Clinton would face in a general election is the same Donald Trump who is currently leading the GOP primary competition – however I think that is unlikely to be the case.
In particular:
- Trump is a master at playing to his audience, and we should expect him to re-spin himself for a presidential campaign – Right now we are seeing what Trump does when he wants to appeal to GOP primary voters. We should not assume that he will do the same things when he wants to win a general election.
- Trump’s populist strongman branding makes it easy for him to change his policy focus to appeal to a wider audience – Trump’s argument for why he should be president is that he a strong leader who can get things done, and that he will stick up for (the right kind of) “normal” Americans against “elites” who are keeping them down. This appeal is largely orthogonal to particular policies, so I’d expect him to get relatively little punishment if his policies “evolve”.
- Trump doesn’t fit into the normal liberal/conservative framing – People in the US are used to a left/right division based on identity-politics issues like sex/race/guns/tax, but Trump doesn’t fit into that. Instead he is a populist with a message of “power to the (right kind of ) people”. When I say that Trump will attack Clinton from the left, I don’t mean he will go left on identity politics issues, but that he will say that he supports the 99% while Clinton supports the 1%.
- Trump’s appeal isn’t limited to GOP hard-liners – Conventional wisdom used to be that there are no swing voters and that the way you get turnout is by energizing your party’s’ traditional base. In the case of the GOP, it was assumed that this meant being a hard-line social conservative. However Trump has found that he can instead energize the base by being a populist who appeals to everyday Americans who feel unfairly treated. Bernie Sanders is having success making a similar appeal to democratic voters, suggesting that there is fertile ground for Trump to pick up votes from democrats if he re-brands himself a little.
- Hillary Clinton is the perfect candidate for Trump to run against – If Trump’s core value proposition is that he can fight back against “the corrupt aristocracy” then who better for him to run against than the wife of a former president who gives the impression of being beholden to special interests.
- Trump has been pranking the GOP race and we should expect him to prank the presidential race – The democrats are gearing up for a conventional campaign, but that isn’t what Trump is going to give them. Expect him to hit them sideways and take policy angles that GOP candidates aren’t supposed to take.
If Hillary Clinton is the democratic candidate (which looks most likely at the time of writing) then I can imagine Trump potentially doing a lot of things to knock her sideways:
- Present Hillary Clinton as a puppet of special interests – He’ll talk about how she believes she is entitled to inherit the presidency because she is the wife of a former president. He’ll push on her ties to bankers and private prisons. He’ll try to frame her an insincere politician who you can’t trust to act in the interests of normal Americans.
- Re-spin his position on immigration to sound more Sanders-like – While his recent spin has been designed to appeal to the right, his views have some overlap with those of Bernie Sanders, who said “what right-wing people in this country would love is an open-border policy. Bring in all kinds of people, work for $2 or $3 an hour, that would be great for them.”.
- Aggressively court Sanders supporters – The media presents Trump as being far right, but his appeal overlaps to some extent with that of Bernie Sanders, since both of them are populists. Trump would need to pivot his brand to appeal to them, but he is a master of playing to his audience.
- Emphasize policy positions with broad appeal – As a candidate who isn’t dependent on super-PACs, I can imagine him taking a strong position that he is the person to take money out of politics. As someone who isn’t tied to the elites of either party, I can imagine him presenting himself as the candidate to end partisanship.
- Tone down his more “conspiracy-theory” like statements – E.g. Muslims cheering for 9/11. These were great for riling up the GOP base and getting media attention, but they probably play more negative to a broader audience. Expect him to make an effort to seem more stable – while still a populist. He’ll make so much noise that people will forget things he said further into the past.
- Get endorsements from surprising people – Trade union leaders. Black activists. Democratic media outlets.
In current polls, Trump is only slightly behind Clinton. He only has to re-spin himself a little bit to get ahead of her.
Where things get really interesting is if Bernie Sanders wins the Democratic Primary. If that happens then there is a good chance Michael Bloomberg will enter the race, and potentially pick up support from the establishment and super-PACs of both major parties.
We are potentially witnessing a major political re-alignment.
As for me – I think Hillary (or maybe Bloomberg) would be the best President of the current candidates, but I’m not sure she can win. That said, I’m not sure Bernie can win either. This is a crazy race.